We are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Fox Subaru Grand Rapids, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Fox Subaru Grand Rapids dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Humane Society of West Michigan, BISSELL Pet Foundation
The Arbor Day Foundation
AdoptAClassroom.org - GRPS
Kids' Food Basket, Mel Trotter Ministries, Hand 2 Hand, New Growth Project, One Starfish Foundation
The Leukemia & Lymphoma Society – Michigan, Corewell Health-Nurse's Appreciation
Love Promise Stories from Fox Subaru Grand Rapids
Subaru and Fox Subaru Grand Rapids believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Keeping Children Warm - Victoria H
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness, this is the reality. This winter, Fox Subaru MI partnered with Operation Warm, a national nonprofit focused on connecting children with the resources they need to thrive. In February, Fox Subaru MI donated 156 winter coats and 144 sneakers and socks to Family Promise of West Michigan. Throughout the month, Family Promise distributed these essential items to families across our programs, providing protection, warmth, and comfort. At Family Promise of West Michigan, we are so grateful for this gift that has helped so many in our community.
Finding Hope: A New Chapter with Tay - Scott V
Tay’s story is a testament to resilience and the impact of community support. For three years, he faced immense challenges living on the streets of Grand Rapids, struggling with depression and addiction, and feeling a deep lack of hope. The dedicated One Starfish Outreach team met Tay in a downtown park and began building a crucial relationship. Through consistent connection and help navigating available resources, One Starfish supported Tay on his path to restoration. Today, Tay is thriving. He lives in his own apartment, has successfully managed his depression and alcohol use, and holds a steady job as a custodian at a local church. Even more inspiring, he now pays it forward, working alongside One Starfish to connect with others experiencing homelessness, sharing the stability and hope he has found. The impact of the Subaru Share the Love event and the generous donation from Fox Subaru allowed us to provide essential resources and support, helping Tay and many others secure the same stability and a renewed sense of hope right here on the streets of Grand Rapids.
An “Underdog” Adoption Story - Winni W
Beau had been looking for his forever family for over 500 days. As one of our longest stay shelter dogs at Humane Society of West Michigan, Beau needed to find an adopter that could match his energy. His adoption fee was waived thanks to FOX Subaru, and Beau found forever home on October 1 (the first day of Subaru Loves Pets Month). It was a tremendous way to kick-off Subaru Loves Pets Month!
Free Adoption Day - Winni W
Thanks to a grant provided through Subaru of America, Humane Society of West Michigan hosted a free adoption day in October. The day started with a line out the door and the shelter was filled with potential adopters looking for a new furry friend. 42 animals were adopted, which is a new record for the shelter!
Dealership Adoption Event - Winni W
FOX Subaru hosted an adoption event at the dealership, where community members were invited to meet adoptable dogs from Humane Society of West Michigan. During the event, two dogs found their forever families and got to take home several Subaru themed toys!
FOX Subaru Volunteer Engagement - Winni W
The FOX Subaru team gather together for a volunteer day to benefit dogs at Humane Society of West Michigan. The team stuffed over 50 KONGS with peanut butter, treats, and other goodies. The KONGS were then distributed on “National Make A Dogs Day” to shelter dogs at HSWM.
Grand River Shootout Sponsorship - Ryan S
The Ada Bike Team and participants extend our heartfelt gratitude for partnering with and sponsoring the Grand River Shootout. Fox Subaru's support played a crucial role in the success of this event. As a thank you - Fox Subaru gets plate 125 signifying the 1st year of the Grand River Shoot Event and 25 years of Fox Motors. We deeply value your partnership and look forward to the opportunity to collaborate again in the future.
Subaru Loves Learning - West Godwin Elementary School - Brenda H
Fox Subaru is proud to support students at West Godwin Elementary School. In the month of August, Fox Subaru partnered with AdoptAClassroom.org and celebrated Subaru Loves Learning by adopting West Godwin Elementary School. Fox Subaru provided the teachers with flexible funding to purchase the school supplies and resources needed to help their students thrive in the classroom.
Subaru Loves the Earth - Friends of Grand Rapids Parks - Brenda H
THANK YOU to Fox Subaru for donating 400 trees for us to give away to the community and plant all over Grand Rapids! 🌳 We received Northern Red Oak, Eastern Redbud, and Bald Cypress saplings and will work with residents and community partners to plant them all.
Thank you from LLS! - Michelle N
A heartfelt thank you to Fox Subaru of Grand Rapids for your generous donation and personal delivery of blankets to the patients at the Corewell Health Lemmen-Holton Cancer Pavilion. Your thoughtful gesture brings warmth and comfort to those undergoing treatment and reminds them that they are not alone in their journey. The Leukemia & Lymphoma Society is truly grateful for your continued partnership and support. Your compassion and community spirit make a meaningful impact, and we deeply appreciate all that you do.
