What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

Subaru Love Promise Heart

Love Promise Stories from Fox Subaru

Drive and Ride For Our Parks  –  Kate M

Drive and Ride For Our Parks

Fox Subaru teamed up with Bill and Paul's Sports Haus and Grand Rapids Bicycle Co to fundraise for Kent County Parks Foundation early this summer. Fox Subaru took the time to bring Subaru's out to Bill and Paul's Sports Haus for locals to test drive. Every time someone test drove a car or a bike donations were made to KCPF towards the expansions of our local parks. A total of $620 was donate to the Parks Foundation from all three organizations. We are so grateful Fox Subaru went out of their way to donate to the Kent County Parks Foundation.

Fox Subaru Supports Kids' Food Basket  –  Ashley D

For the past two years, Kids’ Food Basket has had the opportunity to partner with Fox Subaru. Through their Share the Love program, they have generously gifted over $52,000 to the attack on childhood hunger right here in West Michigan. Their gifts have been utilized during our annual Feast for Kids event the last two years as a Fund-a-Need Match to increase the amount of donations during the evening from event attendees. Kids’ Food Basket is a 100% charitably funded organization that relies on the generosity of partners such as Fox Subaru to ensure that 7,500 children in West Michigan receive a nutritious, ready-to-eat evening meal each weeknight through our Sack Supper program.

Humane Society of West Michigan #SubaruLovesPets  –  Brooke H

Humane Society of West Michigan #SubaruLovesPets

Since 2014 Fox Subaru has donated $12,500 to support Humane Society of West Michigan's annual fundraising events including Paws, Claws & Corks and Bark in the Dark. These events raise awareness in the community for Humane Society of West Michigan's mission to promote the humane treatment and responsible care of animals in West Michigan through education, example, placement and protection. Fox Subaru has also donated an additional $8,000+ to support Humane Society of West Michigan through their "Share the Love" program. As a 100% donor funded organization the generous financial support of community minded businesses, such as Fox Subaru, makes it possible for over 4,000 homeless pets to receive the medical care, housing, love, and help that they need to find their forever homes each year. Every animal that arrives at HSWM receives a medical & behavioral evaluation, vaccinations, a microchip, and is spayed or neutered. Without the continued financial support of Fox Subaru and our community HSWM simply wouldn't be able to offer comprehensive care to so many animals in need. Thank you Fox Subaru for caring for animals in our community!