Fox Subaru Grand Rapids are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Fox Subaru Grand Rapids, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Fox Subaru Grand Rapids, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Fox Subaru Grand Rapids dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Humane Society of West Michigan, BISSELL Pet Foundation
The Arbor Day Foundation
AdoptAClassroom.org - GRPS
Kids' Food Basket, Mel Trotter Ministries, Hand 2 Hand, New Growth Project, One Starfish Foundation
The Leukemia & Lymphoma Society – Michigan, Corewell Health-Nurse's Appreciation
Love Promise Stories from Fox Subaru Grand Rapids
Subaru and Fox Subaru Grand Rapids believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Bringing Comfort and Hope to the Adult Blood & Marrow Transplant Clinic - Mary G
Sometimes, the smallest acts of kindness leave the biggest impact. This year's Subaru Loves to Care delivery at Corewell Health Grand Rapids Hospitals Adult Blood & Marrow Transplant Clinic – Lemmen-Holton served as a heartfelt reminder that patients undergoing blood and marrow transplant treatment are surrounded by a community that cares deeply about their well-being. Through the partnership between Fox Subaru and Corewell Health Grand Rapids Hospitals Adult Blood & Marrow Transplant Clinic – Lemmen-Holton, blankets and care items were delivered to bring warmth, comfort, and encouragement to patients receiving treatment. These thoughtful gifts represent much more than a simple delivery—they are a tangible reminder that patients are not alone and that their community is standing beside them every step of the way. We are incredibly grateful to the team at Fox Subaru for their generosity and dedication to making a difference in the lives of local patients. Their commitment to giving back through the Subaru Loves to Care initiative reflects the compassion and community spirit that help brighten even the most difficult days. The dedicated physicians, nurses, and care teams at Corewell Health Grand Rapids Hospitals Adult Blood & Marrow Transplant Clinic – Lemmen-Holton provide exceptional care to patients undergoing some of the most complex cancer treatments. Their unwavering commitment to supporting patients and families throughout every stage of the transplant journey helps create an environment of hope, healing, and compassion. A warm blanket, a thoughtful care item, and a simple reminder that someone is thinking of you can make a world of difference during treatment. It is these moments of kindness that help foster hope, connection, and strength when they are needed most. Together, Fox Subaru and Corewell Health Grand Rapids Hospitals Adult Blood & Marrow Transplant Clinic – Lemmen-Holton transformed a simple blanket delivery into a meaningful expression of compassion, hope, and community. We are grateful to everyone involved for helping bring comfort, encouragement, and brighter moments to patients and families as they navigate their transplant journey.
Blanket Delivery - Heather C
Hi Heather, Thank you so much for your help and support. We are truly grateful to you and your team for taking the time out of your day to personally deliver the donation, as well as for the blankets and heartfelt messages of hope. Your generosity will undoubtedly bring comfort and encouragement to our patients, and for that, we are deeply appreciative. Gratefully, Karen
Customer Loyalty - Haley T
I wanted to take a moment to shine a huge spotlight on Barb for creating a truly beautiful and exceptional experience for one of our long-time customers! This incredible customer has been a part of our family since 2008—that is 18 wonderful years! Today, she's coming in to pick up her 6th Subaru from us, a brand-new 2026 Subaru Crosstrek. To celebrate this milestone, Barb went above and beyond by purchasing a bottle of champagne and putting together a sweet card for the whole team to sign. It is such a thoughtful way to thank her for her amazing loyalty, and it perfectly captures the heart of what we do. Thank you, Barb, for your incredible kindness and for making our customers feel so loved!
Keeping Children Warm - Victoria H
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness, this is the reality. This winter, Fox Subaru MI partnered with Operation Warm, a national nonprofit focused on connecting children with the resources they need to thrive. In February, Fox Subaru MI donated 156 winter coats and 144 sneakers and socks to Family Promise of West Michigan. Throughout the month, Family Promise distributed these essential items to families across our programs, providing protection, warmth, and comfort. At Family Promise of West Michigan, we are so grateful for this gift that has helped so many in our community.
Finding Hope: A New Chapter with Tay - Scott V
Tay’s story is a testament to resilience and the impact of community support. For three years, he faced immense challenges living on the streets of Grand Rapids, struggling with depression and addiction, and feeling a deep lack of hope. The dedicated One Starfish Outreach team met Tay in a downtown park and began building a crucial relationship. Through consistent connection and help navigating available resources, One Starfish supported Tay on his path to restoration. Today, Tay is thriving. He lives in his own apartment, has successfully managed his depression and alcohol use, and holds a steady job as a custodian at a local church. Even more inspiring, he now pays it forward, working alongside One Starfish to connect with others experiencing homelessness, sharing the stability and hope he has found. The impact of the Subaru Share the Love event and the generous donation from Fox Subaru allowed us to provide essential resources and support, helping Tay and many others secure the same stability and a renewed sense of hope right here on the streets of Grand Rapids.
An “Underdog” Adoption Story - Winni W
Beau had been looking for his forever family for over 500 days. As one of our longest stay shelter dogs at Humane Society of West Michigan, Beau needed to find an adopter that could match his energy. His adoption fee was waived thanks to FOX Subaru, and Beau found forever home on October 1 (the first day of Subaru Loves Pets Month). It was a tremendous way to kick-off Subaru Loves Pets Month!
Free Adoption Day - Winni W
Thanks to a grant provided through Subaru of America, Humane Society of West Michigan hosted a free adoption day in October. The day started with a line out the door and the shelter was filled with potential adopters looking for a new furry friend. 42 animals were adopted, which is a new record for the shelter!
Dealership Adoption Event - Winni W
FOX Subaru hosted an adoption event at the dealership, where community members were invited to meet adoptable dogs from Humane Society of West Michigan. During the event, two dogs found their forever families and got to take home several Subaru themed toys!
FOX Subaru Volunteer Engagement - Winni W
The FOX Subaru team gather together for a volunteer day to benefit dogs at Humane Society of West Michigan. The team stuffed over 50 KONGS with peanut butter, treats, and other goodies. The KONGS were then distributed on “National Make A Dogs Day” to shelter dogs at HSWM.
Grand River Shootout Sponsorship - Ryan S
The Ada Bike Team and participants extend our heartfelt gratitude for partnering with and sponsoring the Grand River Shootout. Fox Subaru's support played a crucial role in the success of this event. As a thank you - Fox Subaru gets plate 125 signifying the 1st year of the Grand River Shoot Event and 25 years of Fox Motors. We deeply value your partnership and look forward to the opportunity to collaborate again in the future.
